DRINKtech NEW ZEALAND NEW LOOK FOR BREWER Nelson’s Sprig & Fern Brewery has announced a major rebrand, including the replacement of brandmarks, logos and packaging, to draw focus on the core philosophies of the brand ‘craft’ and ‘beer’. Owner Tracy Banner says the new branding introduces colour to the black-and-white imagery previously used, as well as paying tribute to the monotone heritage of the company’s brand. “After 10 years, it was time for a change,” she says. “But it is also about introducing a new national audience to our brand.” Banner – who is also the head brewer - says it was challenging to condense each beer and cider down to two words, but the process was rewarding and will assist experienced and new consumers in familiarising themselves with the palette expectations of each product, with designs encapsulating the key elements. www.sprigandfern.co.nz 54 DRINKtech NEW ZEALAND SEPTEMBER 2017 YOU WEAR WHAT YOU EAT A Perth-based textiles company – about to list on the Australian stock market – is making clothing derived from beer, wine and liquid foods. Nanollose is planning to raise $5 million from a public listing to commercially develop technology that extracts cellulose – usually derived from cotton and linen – from waste generated by the production of alcohol and other products. The company hit the headlines at a Milan fashion show two years ago when it debuted a CALL TO ARMS Kiwi brewers are being urged to contact the New Zealand Embassy to Belgium, Luxembourg and Mission to the EU if they have a story behind their businesses that could appeal to beer-lovers in Europe. Trade and economic officer Andrew Gillespie says the beer scene in Belgium is strong, and telling the tale of New Zealand beer in that country is an easy fit, as Belgium drinkers are used to “thinking and drinking beer.” The Embassy is looking at working with brewers who are interested in visiting and promoting beer in Belgium by offering events such as tastings and guest lecturing. If you are interested, contact Gillespie at Andrew. gillespie@mfat.govt.nz dress made of beer fermentation leftovers, and has since then developed another dress made from fermented wine extract. Chief executive Alfie Germano says the company’s technology is helping to reduce environmental impacts from the textiles industry. The company is looking to industries in Asia as a source of fibre, and plans to run pilot trials using waste from brewing companies and food producers.
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