VARIETY AT BOUTIQUE WINE FESTIVAL www.foodtechnology.co.nz 39 Researchers asked 300 French and German fruit juice drinkers aged 18- 35 a range of questions in a bid to learn more about their attitudes towards the juices they buy. When asked to rank a selection of popular beverages in order of how healthy they considered them to be, the respondents listed sparkling water, 100% fruit juice and milk as the healthiest choices. The results show that - among Millennial fruit juice drinkers in Europe - the reputation of 100% juice as a healthy beverage remains largely untarnished, despite the bad press that the fruit juice sector has received in recent years. Welch’s vice president international Wayne Lutomski says it’s clear that Millennial consumers appreciate that fruit juice not only contains natural sugars, but also delivers science-backed benefits and valuable nutrients for health. Conducted online, the survey reveals that health is a key priority for European Millennial fruit juice drinkers, with nearly three-quarters of respondents saying it is important to them that a fruit juice delivers a health benefit. The three most interesting benefits to European Millennial fruit juice drinkers are energy, mind health and heart health. However, taste and quality are also particularly important to these consumers, with 85% saying they drink 100% juice, and nearly three-quarters saying they consider ‘100% juice’ to be an indicator of high quality. Overall, the three most important things are good taste (83%), nutrition and health (58%) and real food ingredients (41%). In fact, the survey found that 80% of respondents would be more likely to buy a fruit juice that highlights that it is made with real fruit. “Our survey indicates that European Millennials who drink fruit juice are sophisticated consumers who understand the fact that 100% fruit juice is a quality beverage that delivers nutrition benefits that can support their wellbeing,” Lutomski says. “These consumers are also motivated to buy fruit juices that taste good. The challenge, therefore, is for juice companies to create nutritious juices – superfruit juices for example – that deliver an enjoyable drinking experience. There aren’t many superfruit juices that can deliver on this.” 100% FRUIT JUICE STILL TOPS Millennial fruit juice drinkers in Europe overwhelmingly view 100% fruit juice as a healthy beverage, according to the findings of a new, independent consumer survey conducted by Concord grape juice supplier Welch’s Global Ingredients Group. It’s time to pop the cork on New Zealand’s favourite boutique wine event on June 11 at Imperial Lane in Auckland’s CBD. The sixth NZ Boutique Wine Festival has won a legion of loyal fans who attend each year to share a glass or two and experience the best that New Zealand winemakers have to offer. Event director Jacqueline Taylor says the objective of the festival is to create a unique wine experience like no other, giving vineyards the opportunity to showcase their wine in New Zealand’s larges t market , and offering attendees the chance to discover some of New Zealand’s best kept secrets. This time 33 wineries have taken the plunge: Akitu, Ascension Wine, Batch Winery, Bell Bird Spring, Bishops Head, Black Ridge Vineyard, Clark Estate, Collaboration Wines, Fancrest Estate, French Peak Wines, Grava, Hopes Grove, Karikari Estate, Maison Noire, Man O’ War, Matavino, Matawhero Winery, McArthur Ridge, Misha’s Vineyard, Mount Michael Wines, Mt Beautiful, No. 1 Family Estate, Peacock Sky, Postage Stamp Wines, Silver Wing, Snapper Rock, Squawking Magpie, Stanley Estates, Te Motu, Te Whai Bay Wines, The Landing Vineyard, Turanga Creek and Two Rivers. Special guest and official ambassador this year is Yvonne Lorkin. Tickets are now on sale from www.eventfinda.co.nz.
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