INFANT MILK NOW TRACEABLE 16 MAY 2017 On a wharf in Mapua, overlooking the largest estuary in the South Island, is a company that uses traditional brick kilns, manuka shavings, smoke and a simple brine to turn out premium seafood. The Smokehouse, established 20 years ago on the historic Mapua Wharf on the Waimea Inlet, sits within an area famed for sunshine, sand, scenery, artists and vineyards. Its premium seafood products – fish, salmon, mussels and pate - are tenderly hand-smoked in small batches so they’re moist, not too salty and have a delicate flavour. All the fish is vacuum-packed and, whilst refrigerated, has a shelf life of up to 20 days. Its 100% natural and preservative-free, and owner Peter Pattullo says, “we’re devotees of the ancient and delicious art of smoking. The magical combination of brine and smoke is one of the oldest ways Consumers now have their first touch point with Fonterra’s traceability in New Zealand through QR codes on the company’s paediatric range Anmum. The QR codes are part of a programme to track and trace ingredients and products electronically throughout Fonterra, from the raw milk source on farm right through to retailers who sell the product to consumers. Group marketing manager Anmum Teresa Smyth says the QR codes – unique for every Anmum can – connect consumers via a mobile phone app to a webpage with information which verifies the authenticity of the product and its batch number. “As a mum of twins myself, knowing exactly where the product comes from gives me confidence in buying it and feeding it to my children. By scanning the QR code to trace the product’s journey, consumers can be reassured about the quality and safety of our products - and this is fundamental to being the most trusted source of dairy nutrition.” Consumers can also scan the can at any stage after they have bought it and get up-to-date status information about their product. Fonterra general manager trust in source Tim Kirk says Fonterra is on track to have total electronic traceability to world-class standards by 2020 – and the first cans of the traceable paediatric range Anmum hitting the shelves in New Zealand supermarkets is the first milestone. “In attaining total electronic traceability, we have broken down the job into achievable steps. By the end of this year, 90% of our plants globally will have traceability data electronically connected, with the remaining 10% to be completed in 2018/2019. Ultimately we will have full electronic traceability for every drop of milk, starting with where it came from. This includes every stage of processing, every ingredient, every product and our direct sales to customers in more than 100 countries.” COVER STORY
FT-May17-eMag
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