F A C T O R Y NUTRITION LABELS UNDER THE SPOTLIGHT Nutrition labels have a minor impact on New Zealand consumer healthy food choices, according to the latest study from the University of Auckland. The study involved 1357 New Zealand shoppers split into three groups of about 400 each and randomly allocated to one of three labels: Traffic Light labels, Health Star Rating labels, or Nutrition Information Panels. Participants used their smartphones to scan food products in supermarkets to ‘see’ the allocated nutrition labels. The study concluded that labels which interpret healthiness, such as Traffic Light labels and Health Star Rating labels, had little impact on food purchases among study participants, compared with the traditional Nutrition Information Panel label. Those using the interpretive labels found them significantly more useful and easier to understand than those using the Nutrition Information Panels. “The study also found that frequent users of the two interpretive labels had significantly healthier food purchases than frequent users of Nutrition Information Panels,” lead author Professor Cliona Ni Mhurchu from the University’s National Institute for Health Innovation says. “The trial results suggest that interpretive front of pack PVC Wall Liner: Wherever you need a smooth finish that is easy to clean, low maintenance and abuse resistant, MWS Sanitary Panels for walls and ceilings have your project covered. MWS Sanitary Panels are ideal for high hygiene zones. The smooth bright white surface quickly sheds water. Made with 100% virgin PVC, 24 MARCH 2017 labels do not significantly influence food choices at a population level, although they appear useful for a subgroup of people who use labels a lot,” she says. “Our findings, together with the known effects of these labels on food industry product improvement, support including interpretive front-of-pack labels like the Health Star Rating labels in strategies to improve diets.” Mhurchu says comprehensive nutrition policies will however be essential to achieve meaningful improvements in population diets. These include World Health Organization-backed strategies such as restricting marketing of unhealthy food to kids, taxes on sugary drinks, and healthy food policies in schools and hospitals. There is evidence from overseas that mandatory or widely implemented front-of-pack labelling of foods has an effect on enhanced efforts by the food industry to improve the nutrient profile of food products. “Front-of-pack labels are designed to support healthier consumer food choices but the main mechanism through which these labels work to affect diets may be by creating an incentive for they are highly resistant to chemicals and unaffected by moisture. This industry-leading 127mm panel combined with unique inner webs gives this panel outstanding strength not found in thinner panels. Installation is up to four times faster (faster than FRP BOARD) with the quick and easy interlocking liner panel. No paint and gib the food industry to create better quality products,” Mhurchu says. 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