www.foodtechnology.co.nz 63 is owned by Oliver Boyes and Julian Webster, who also brew their own product. Both enthusiastic home brewers, their craft brewery grew out of the hobby and they have created a strong demand requiring long hours to keep up supply. B.Effect craft brewery is a major supplier in Wanaka under the direction of founder James Hay. “Small changes can cause big effects, and we make distinct modern beers for adventurous people,” Hay says. “We’re crafting beers to suit Wanaka’s outdoororientated lifestyle, relaxed way of life and outgoing social atmosphere. We promote craft beer culture, responsible enjoyment of beer in New Zealand, and have a positive effect on Wanaka’s community.” However, B.Effect does not brew in the town just yet. Hay is planning to open a brewery in Wanaka in around six months, and will brew all his beer there. Sidewinder is a joint enterprise between Luc Waite and Dave Telfer. After attending Beervarna, both men noticed a large number of successful craft brewers were friends who decided to enter the craft brewery industry together. They decided to do likewise and learned on the job, but had expert assistance with technical matters. As an aside, Sidewinder is not a reference to a North American snake as in the old song, nor a particularly devastating missile, but to a ski run favoured by the two men. Waite and Telfer have a conservative approach to their craft brewing. “It is still a hobby, although there is continuing strong demand,” they say. A brew is run about every four weeks and, with 400 litres at present, produces just enough beer to satisfy demand. They are not planning on extending their operation. Duncan Miles is the founder and head brewer for Maverick Craft Beer, which was incorporated shortly after it began production three years ago. At present it is operating out of temporary premises, specialises in draft beer and currently does not bottle nor can any of its product. While Maverick brews a modest amount every week, Miles says the company’s new premises will be completed before Christmas, and he expects to produce and sell about 12,000 litres of his craft beer every week. In a recent review of the brewing industry in New Zealand, the ANZ Bank Economic Unit says an increasing number of domestic and international tourists are “taking the pilgrimage to their favourite breweries. Not only does this provide valuable sales opportunities to breweries, as many are based in provincial New Zealand, the spin-offs for regional economic growth are significant.”
FT-Sep16
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