F O O D T E C H PA C K T E C H Packaging trends will be the topic of a seminar run by the Australian Institute of Packaging (AIP) at this year’s FoodTech PackTech show in Auckland in October. For the fifth time, AIP is attending the event, which it says is the leading tradeshow for the packaging industry in New Zealand. The seminar will be held on Wednesday, October 12, as part of the NZIFST seminars, and the 32 JULY 2016 AIP will also provide a half-day training course on accessible packaging design the same day. AIP executive officer Nerida Kelton says her organisation has exhibited for the past decade at the show, allowing the opportunity to meet with existing and potential members and also raise the profile of its education and training programmes in the region. The AIP is at the forefront of packaging training and education in Australasia, helping to shape the careers of generations of packaging professionals - from packaging technologists to international packaging business leaders along with a host of people in associated disciplines such as sales and marketing, purchasing, production and environment, she says. CARTRIDGE INKJET PRINTING » No mess / no maintenance » Label printing » Print on most substrates » High resolution » Greater yield / blackness » Ink saving systems » Greater “throw” distance » Set and forget Mob: 021 677 577 • e: barney@regalpackaging.co.nz For orders email: orders@regalpackaging.co.nz www.regalpackaging.co.nz REGAL PACKAGING LTD FT111 Visit us on stand 3004 PACKAGING TRENDS SEMINAR LIMITED TIME OFFER! Gallery interactive Video Sound Go to page Graphs SIGN UP FOR YOUR $19.95 FREE DIGITAL SUBSCRIPTION Tongan Vanilla 10 MAY 2016 A tragic cyclone in the Pacific has proven to be an unlikely catalyst for a New Zealand business exporting vanilla to the world. Heilala Vanilla is a fast-growing company headquartered in Tauranga that produces a range of products from Tongan vanilla, which is of high quality due to the excellent climate in the Pacific island nation. Company founder Jennifer Boggiss says the business came about after her father John Ross visited Tonga as part of the relief effort following the devastating Cyclone Waka in 2001. “We were working with a small village and we planted some vanilla and ended up with about 45kg, and thought ‘what do we do with this?’ So we decided to make a business out of it,” she says. “My father is a dairy farmer so we knew straight away that we didn’t want to get stuck in the whole commodities business…we wanted to be a brand.” While Heilala Vanilla’s raw product is sourced from Tonga, the processing and packaging operations are based in New Zealand, meaning the business boosts the economies of both countries. “People ask why we don’t base it in Tonga but it’s just too hard from a shipping, freighting, packaging and food technology perspective,” Boggiss TAKES WORLD BY STORM WINEFRIEND? HOW DOES IT FT023 WHAT IS WORK? TURN TO PAGE 51 TO FIND OUT MORE www.foodtechnology.co.nz 11 says. “We let the Pacific do what it does best, which is produce top quality vanilla.” Heilala Vanilla is making inroads into a global market dominated by Madagascar, which produces about 80% of the world’s supply of vanilla. Protecting the company’s intellectual property is an important part of its expansion, according to Andrew Knowles of James & Wells. “For Heilala, we have registered trade marks in New Zealand, Australia, Japan and USA, and advised on trade mark matters in various Asian countries,” he says. “We have also done some interesting work on an agreement to control use of the HEILALA trade mark as a ‘named and prominent ingredient’, for example when a food manufacturer wants to use this prominent and high quality brand in promotion of their own finished product.” As demand for its products grows, Heilala Vanilla is expanding its production into other Pacific nations such as Samoa and Fiji. Boggiss says doing business in the Pacific is very different to doing business in New Zealand and the ‘people factor’ is crucial. “You have to be respectful of their culture and way of doing things, not just rolling up and saying ‘we’ll take some of your vanilla, thanks’. It’s all about people in the Pacific, building those relationships and trust,” she says. A NEW WORLD OF MAGAZINE INTERACTIVITY AT YOUR FINGERTIPS... visit: www.foodtechnology.co.nz/sub
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